Know where your live opportunity really is.

A lot of touring decisions are still made by instinct: where you’ve played before, where somebody knows a promoter, or which cities happen to fit the route.

Sometimes that works. Sometimes it means spending a lot of money playing the wrong markets.

Redland uses artist and market data to help you better understand where your audience is, where demand may be developing, and where your live business has the strongest opportunity to grow.

THE QUESTION

Where should we be playing - and what does the opportunity actually look like?

WHAT REDLAND DOES

We analyze the information available around your audience and live business to identify markets worth prioritizing.

Depending on the project, that can include fan geography, streaming activity, historical ticket performance, social audience, venue capacities, ticket pricing, market development, drive times, routing, show economics, merchandise potential, and nearby opportunities.

For an emerging artist, that might mean identifying the first few markets worth developing.

For a more established artist, it might mean finding underdeveloped markets, evaluating room growth, improving routing, or identifying where the next layer of live expansion could come from.

THE VALUE

Put your touring time and money behind the markets with the strongest opportunity.

Better market choices can mean better rooms, better routing, stronger attendance, and a clearer understanding of where the live business should grow next.